Privacy Policy

Effective Date: July 1, 2026

Business Name: Holly Morchat doing business as Holly Morchat Creative ("Holly Morchat Creative," "we," "us," or "our")

1. Introduction

Holly Morchat Creative values your privacy and is committed to protecting the personal information entrusted to us. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard information obtained through our website located at www.hollymorchatcreative.com, our booking process, client communications, photography services, online galleries, and any other interactions you may have with our business.

By accessing or using our website or engaging our services, you acknowledge that you have read and understood this Privacy Policy.

This Privacy Policy applies only to information collected through Holly Morchat Creative and does not apply to third-party websites or services that may be linked from our website.

2. About Holly Morchat Creative

Holly Morchat Creative is a sole proprietorship owned and operated by Holly Morchat and located in Trophy Club, Texas, United States.

We provide professional photography and related creative services, including but not limited to:

  • Commercial photography

  • Branding photography

  • Sports photography

  • Family photography

  • Event photography

  • Lifestyle photography

  • Newborn photography

  • Other photography and creative services offered from time to time

3. Information We Collect

Depending upon how you interact with our website or our business, we may collect the following categories of information.

Information You Provide

You may voluntarily provide information including but not limited to:

  • Full name

  • Email address

  • Telephone number

  • Mailing address

  • Billing address

  • Event information

  • Family information

  • Photography preferences

  • Venue information

  • Session details

  • Scheduling information

  • Payment information

  • Uploaded photographs

  • Uploaded documents

  • Contracts

  • Questionnaires

  • Emergency contact information

  • Information regarding how you discovered our business

  • Any additional information you voluntarily provide through forms, emails, consultations, questionnaires, or other communications.

Providing this information is voluntary; however, certain information may be necessary for us to provide photography services or respond to inquiries.

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, including:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Referring website

  • Pages visited

  • Time spent on pages

  • Date and time of access

  • Clickstream information

  • Geographic region (approximate)

  • Cookies

  • Analytics identifiers

  • Advertising identifiers

This information helps us improve website functionality, understand visitor behavior, maintain website security, and improve our marketing efforts.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to:

  • Remember visitor preferences

  • Improve website performance

  • Analyze website traffic

  • Measure advertising effectiveness

  • Improve user experience

  • Support website functionality

Visitors may manage cookie preferences through their browser settings and, where available, through our cookie consent banner.

Disabling certain cookies may affect website functionality.

Contact Forms

When you complete a contact form, consultation request, or inquiry form, we may collect information including:

  • Name

  • Email address

  • Phone number

  • Mailing address

  • Event details

  • Family information

  • Preferred dates

  • Photography needs

  • Budget information (if voluntarily provided)

  • Referral source

  • Any information included in your message

We use this information to respond to inquiries, prepare estimates, communicate with prospective clients, and evaluate whether our services are a good fit for your needs.

Booking Information

If you book photography services, we may collect additional information necessary to perform our contractual obligations, including:

  • Contracts

  • Invoices

  • Payment records

  • Session questionnaires

  • Event schedules

  • Venue information

  • Contact persons

  • Family member names

  • Vendor information

  • Delivery preferences

  • Print orders

  • Shipping addresses

  • Insurance certificate requests

  • Any information reasonably necessary to perform photography services.

Client Photographs

As part of providing photography services, we create and maintain digital image files and, where applicable, video recordings.

These files may contain:

  • Photographs of clients

  • Family members

  • Wedding guests

  • Event attendees

  • Commercial staff

  • Branding imagery

  • Sports participants

  • Venue details

  • Decorations

  • Personal belongings

  • Metadata associated with photographs, including date, time, camera settings, and location information where available.

These images form part of the services we provide and are retained in accordance with our record retention practices.

Information Received From Third Parties

We may receive information from third parties including:

  • Referral partners

  • Event venues

  • Wedding or event planners

  • Family members

  • Corporate contacts

  • Social media platforms

  • Advertising providers

  • Payment processors

  • Booking platforms

  • Gallery providers

We use such information only as reasonably necessary to provide services or communicate regarding our business.

Payment Information

Payments may be processed through third-party payment providers.

Depending on the payment method selected, information may be processed through:

  • Stripe

  • ACH transfer providers

  • Venmo

  • Zelle

  • Financial institutions

  • Check processing by your banking institution

Holly Morchat Creative does not store complete credit card numbers on its own systems. Payment information is processed by the applicable payment provider in accordance with that provider's privacy practices.

AI-Assisted Business Tools

To improve efficiency and client service, Holly Morchat Creative may use artificial intelligence ("AI") tools to assist with certain business operations.

Examples include:

  • Drafting communications

  • Administrative assistance

  • Editing workflow support

  • Image culling

  • Image editing

  • Workflow automation

  • Content creation

  • Business planning

Current examples include ChatGPT, Aftershoot, and similar technologies.

AI tools are used as business assistance tools and are not intended to replace professional judgment. We strive not to submit more personal information to AI service providers than is reasonably necessary for the intended purpose and expect such providers to maintain appropriate privacy and security practices in accordance with their own policies.

Information We Do Not Intentionally Collect

Our website is not directed toward children under the age of 13.

Although we occasionally photograph children as part of family, newborn, or event sessions, our contractual relationship is with the child's parent or legal guardian.

We do not knowingly collect personal information directly from children without parental or guardian involvement.

If you believe a child has provided personal information directly to us without appropriate authorization, please contact us so we may review and, where appropriate, remove such information.

Accuracy of Information

You are responsible for ensuring that the information you provide to Holly Morchat Creative is accurate, complete, and kept reasonably up to date.

Failure to provide accurate information may affect our ability to provide photography services.

4. How We Use Your Information

We use the personal information we collect for legitimate business purposes, including to:

  • Respond to inquiries and requests for information.

  • Communicate before, during, and after photography services.

  • Schedule consultations, sessions, and events.

  • Prepare proposals, quotes, contracts, invoices, and receipts.

  • Process payments.

  • Deliver photographs, galleries, albums, prints, and other purchased products.

  • Verify identities when reasonably necessary.

  • Provide customer service and respond to questions.

  • Improve our website, photography services, and client experience.

  • Maintain accurate business, accounting, insurance, and tax records.

  • Comply with legal obligations.

  • Detect, investigate, or prevent fraud, unauthorized access, or other unlawful activity.

  • Protect the rights, property, and safety of Holly Morchat Creative, our clients, and others.

We may also use information in aggregated or de-identified form for business analysis, marketing evaluation, and service improvement.

5. Portfolio, Marketing, and Promotional Use

Photography is both a commissioned service and a creative profession. Unless otherwise restricted by a written agreement, Holly Morchat Creative may use photographs, video, or other creative works created during a session or event for legitimate business purposes.

These purposes may include:

  • Our website portfolio.

  • Printed marketing materials.

  • Social media.

  • Advertising campaigns.

  • Educational presentations.

  • Professional competitions.

  • Photography exhibitions.

  • Industry publications.

  • Editorial features.

  • Blogs.

  • Magazines.

  • Vendor collaborations.

  • Business promotions.

  • Future marketing initiatives.

For family, newborn, and certain individual portrait clients, Holly Morchat Creative honors written opt-out requests when provided for in the applicable client agreement.

Corporate, commercial, branding, organizational, and event photography may be subject to different contractual terms regarding image use.

Nothing in this Privacy Policy alters the terms of any signed photography agreement or model release.

6. Online Galleries

Client photographs may be delivered through Pixieset or another gallery platform selected by Holly Morchat Creative.

Unless otherwise agreed:

  • Galleries may be accessible to anyone possessing the gallery link.

  • Password protection and download PINs may be available upon request or when included in your service package.

  • Clients are responsible for deciding with whom they share gallery links.

  • Holly Morchat Creative cannot control access once a gallery link has been voluntarily shared by a client or authorized recipient.

Although we take reasonable measures to work with reputable gallery providers, no online service can guarantee absolute security.

7. Print Fulfillment and Product Orders

If you purchase prints, albums, wall art, or other physical products, we may share information reasonably necessary to fulfill your order with trusted service providers.

Information shared may include:

  • Name.

  • Shipping address.

  • Order details.

  • Contact information required for delivery.

These providers are authorized to use such information only as necessary to complete the requested services.

8. Third-Party Service Providers

To operate our business efficiently, we use carefully selected third-party providers. These providers may process personal information on our behalf or as independent service providers.

Examples include providers for:

  • Website hosting.

  • Customer relationship management.

  • Contracts and invoicing.

  • Payment processing.

  • Online galleries.

  • Print fulfillment.

  • Shipping.

  • Analytics.

  • Advertising.

  • Cloud storage.

  • Email communications.

  • Artificial intelligence-assisted workflow tools.

Current providers may include, but are not limited to:

  • Squarespace

  • 17hats

  • Pixieset

  • Stripe

  • Google Analytics

  • Google Ads

  • Pinterest

  • ChatGPT

  • Aftershoot

These providers maintain their own privacy policies and security practices. Holly Morchat Creative does not control the privacy practices of independent third-party services.

As our business evolves, we may add, replace, or discontinue service providers without amending this Privacy Policy, provided such changes remain consistent with the purposes described herein.

9. Artificial Intelligence Tools

Holly Morchat Creative may use artificial intelligence tools to improve efficiency, accuracy, and client service.

Examples include assistance with:

  • Editing workflows.

  • Image culling.

  • Draft communications.

  • Business administration.

  • Scheduling.

  • Content development.

  • Marketing planning.

  • Internal business operations.

We do not intentionally use AI tools to make legally significant decisions regarding clients.

Where AI tools process information, they are used under the supervision of Holly Morchat Creative. We endeavor to disclose only information reasonably necessary for the intended purpose and expect our service providers to implement appropriate safeguards.

10. Cookies, Analytics, and Advertising Technologies

Our website uses cookies and similar technologies to enhance your experience and help us understand how visitors use our website.

These technologies may collect information such as:

  • Browser type.

  • Device identifiers.

  • Pages viewed.

  • Time spent on pages.

  • Referral sources.

  • Advertising interactions.

  • Approximate geographic location.

  • Website performance metrics.

We currently use services including:

  • Google Analytics

  • Google Ads

  • Pinterest advertising technologies

These services help us understand visitor behavior, measure advertising effectiveness, improve website functionality, and provide relevant marketing.

Visitors may manage cookies through browser settings or through our cookie consent mechanism, where available.

Disabling certain cookies may affect the functionality of portions of our website.

11. Email Communications

If you contact Holly Morchat Creative, you may receive communications related to your inquiry or photography services.

At this time, we do not routinely distribute marketing newsletters.

However, we reserve the right to introduce newsletters, promotional emails, educational content, announcements, or marketing communications in the future.

Should we begin sending promotional emails, recipients will be provided with an opportunity to unsubscribe or manage their communication preferences where required by applicable law.

Transactional communications relating to booked services may continue regardless of marketing preferences.

12. When We Share Information

We do not sell your personal information.

We may disclose personal information when reasonably necessary to:

  • Deliver photography services.

  • Process payments.

  • Ship products.

  • Fulfill print or album orders.

  • Deliver online galleries.

  • Respond to legal requests.

  • Protect our legal rights.

  • Comply with insurance requirements.

  • Obtain venue-required certificates of insurance.

  • Prevent fraud or misuse.

  • Complete business transactions involving our operations.

We may also disclose information to professional advisers, including accountants, attorneys, insurers, or tax professionals, where appropriate.

Any disclosure is limited to the information reasonably necessary for the applicable purpose.

13. Data Retention

Holly Morchat Creative retains personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with contractual obligations, maintain business records, resolve disputes, enforce agreements, and satisfy applicable legal, tax, accounting, or insurance requirements.

Unless a longer retention period is required or permitted by law, we generally retain records, including inquiries, contracts, invoices, payment records, client questionnaires, correspondence, and photography-related records, for seven (7) years or for any longer period required by the Internal Revenue Service, other governmental authorities, insurance requirements, or applicable law.

Photography files, edited images, backup copies, and related project materials may be retained beyond seven years for archival, historical, artistic, business continuity, or portfolio purposes unless otherwise agreed in writing. We do not guarantee permanent storage of photographs or galleries, and clients are encouraged to download and securely back up their delivered images promptly after delivery.

14. Data Security

We take reasonable administrative, technical, and physical measures designed to protect the personal information we collect.

These measures may include:

  • Secure website hosting through reputable providers.

  • Encryption of data transmitted through HTTPS where supported.

  • Secure third-party payment processing.

  • Password-protected business accounts where available.

  • Multi-factor authentication on supported services.

  • Secure cloud-based business platforms.

  • Offline backups maintained on external storage devices.

  • Limited access to client information based on business necessity.

Although we strive to protect your information, no method of electronic transmission, cloud storage, or internet communication can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.

15. International Visitors

Holly Morchat Creative is based in the State of Texas in the United States.

Our website may be accessed by visitors from other countries. By using our website or providing information to us, you understand that your information may be transferred to, processed, and stored in the United States, where privacy laws may differ from those in your jurisdiction.

16. Children's Privacy

Our website is intended for adults seeking photography services and is not directed to children under thirteen (13) years of age.

While our photography services may include photographing children, newborns, or minors, our contracts and communications are conducted with a parent, legal guardian, or other authorized adult.

We do not knowingly collect personal information directly from children through our website. If you believe a child has provided information directly to us without appropriate authorization, please contact us so that we may investigate and take appropriate action.

17. Your Privacy Choices and Rights

Depending on applicable law and the circumstances of your relationship with Holly Morchat Creative, you may have the ability to:

  • Request access to personal information we maintain about you.

  • Request correction of inaccurate information.

  • Request deletion of personal information, subject to contractual, legal, tax, insurance, evidentiary, or business record retention requirements.

  • Request a copy of certain information you have provided to us.

  • Opt out of future marketing communications.

  • Withdraw consent where our processing is based on consent.

Requests may be submitted by emailing hello@hollymorchatcreative.com.

To protect client privacy, we may request reasonable verification of identity before responding to a request.

Certain information may be retained when necessary to:

  • Complete contracted photography services.

  • Fulfill legal obligations.

  • Maintain tax records.

  • Resolve disputes.

  • Enforce agreements.

  • Protect our legal rights.

  • Maintain insurance documentation.

  • Preserve business records.

18. Texas Privacy Notice

Holly Morchat Creative is a small business operating in Texas.

Certain state privacy laws, including the Texas Data Privacy and Security Act (TDPSA), apply only to businesses meeting specific statutory thresholds. Based on our current business operations, those requirements may not apply to Holly Morchat Creative.

Nevertheless, we voluntarily strive to respect your privacy by providing reasonable opportunities to request access to, correction of, or deletion of personal information, subject to applicable legal and contractual limitations.

If future legal requirements become applicable to our business, we may update this Privacy Policy accordingly.

19. Cookie Consent

Where required or appropriate, visitors may be presented with a cookie consent banner when visiting our website.

The banner allows visitors to make choices regarding certain categories of cookies and tracking technologies.

Your continued use of the website after making your selections constitutes acknowledgment of your preferences.

You may also manage cookies through your browser settings at any time.

20. Business Transfers

If Holly Morchat Creative undergoes a business transition, including a sale of assets, merger, acquisition, business succession, or transfer of ownership, personal information may be transferred as part of that transaction, subject to applicable law and appropriate confidentiality obligations.

Any successor entity will be expected to honor the commitments described in this Privacy Policy or provide updated notice if practices materially change.

21. Intellectual Property and Artificial Intelligence

All photographs, videos, graphics, text, branding, and other creative works displayed on this website are protected by United States copyright law and other applicable intellectual property laws.

Except as expressly authorized in writing, you may not:

  • Copy, reproduce, republish, or redistribute website content for commercial purposes.

  • Remove copyright notices or embedded metadata.

  • Use photographs to train, develop, fine-tune, evaluate, or improve artificial intelligence or machine learning systems.

  • Scrape, harvest, or systematically download images, text, or metadata using automated tools.

  • Create datasets, synthetic media, or derivative AI models using content from this website.

  • Misrepresent authorship or ownership of our creative works.

Nothing in this section limits any rights you may have under applicable copyright law, including any defenses or exceptions recognized by law.

22. Third-Party Links

Our website may contain links to third-party websites, social media platforms, publications, vendors, or other online resources.

We are not responsible for the privacy practices, content, or security of third-party websites. Visitors should review the privacy policies of any third-party websites they choose to visit.

23. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or services.

The "Effective Date" at the beginning of this Privacy Policy will indicate when the most recent version became effective.

Your continued use of our website after changes become effective constitutes acceptance of the updated Privacy Policy.

24. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact:

Holly Morchat doing business as Holly Morchat Creative

Trophy Club, Texas, USA

Email: hello@hollymorchatcreative.com

Telephone: (903) 707-7082

We will make reasonable efforts to respond to privacy-related requests in a timely manner.

25. Entire Privacy Policy

This Privacy Policy constitutes the complete privacy notice for Holly Morchat Creative regarding information collected through our website and related business operations unless supplemented by a separate written agreement or legally required notice.

Where a signed client agreement conflicts with this Privacy Policy regarding the provision of photography services, the applicable client agreement will control with respect to those contracted services.